Zowoneka bwino za Canton Fair

Canton Fair 2024, imodzi mwa ziwonetsero zazikulu kwambiri zamalonda ku China, nthawi zonse yakhala nsanja yofunika kwambiri yowonetsera zatsopano m'mafakitale osiyanasiyana, kuphatikiza kusindikiza ndi kuyika. Chaka chino, opezekapo adawona kupita patsogolo kodabwitsa komanso zomwe zikupanga tsogolo lamakampani.

Chimodzi mwazinthu zodziwika bwino zachiwonetsero cha chaka chino chinali kutsindika kukhazikika. Pamene nkhawa za chilengedwe zikukulirakulirabe, opanga akuyang'ana kwambiri zida ndi njira zokomera zachilengedwe. Owonetsa ambiri adawonetsa njira zopakira zomwe zitha kuwonongeka, monga zikwama zamapepala ndi mabokosi opangidwa kuchokera kuzinthu zobwezerezedwanso. Zogulitsazi sizimangokwaniritsa kuchuluka kwa ogula pazosankha zokhazikika komanso zimagwirizana ndi zoyesayesa zapadziko lonse lapansi zochepetsera zinyalala zapulasitiki.

Pankhani ya mapangidwe, chilungamocho chinawunikira kugwiritsa ntchito ukadaulo wosindikiza wa digito, zomwe zasintha momwe ma CD amapangidwira. Kusindikiza kwapa digito kumapangitsa kuti pakhale kusintha kwakukulu, kuthamangitsidwa kwaufupi, komanso nthawi yosinthira mwachangu. Kusinthasintha uku ndikopindulitsa makamaka kwa mabizinesi ang'onoang'ono ndi apakatikati omwe amafuna kudzipatula pamsika wodzaza anthu. Mitundu yambiri tsopano ikugwiritsa ntchito makina osindikizira a digito kuti apange ma CD apadera omwe amawonetsa zomwe amawadziwa ndikukopa omvera awo.

Chinthu chinanso chofunikira chomwe chidawonedwa chinali kuphatikiza kwa mayankho apackaging anzeru. Owonetsa angapo adapereka zida zatsopano zomwe zimaphatikizapo ma QR code, ukadaulo wa NFC, ndi zochitika zenizeni zenizeni. Zinthu zanzeru izi sizimangowonjezera kukhudzidwa kwa ogula komanso zimapereka chidziwitso chofunikira pazamalonda, monga chiyambi chake, malangizo ogwiritsira ntchito, ndi zidziwitso zokhazikika. Tekinoloje iyi imathandizira ma brand kuti azilumikizana ndi ogula mozama, kukulitsa kukhulupirika ndi kuwonekera.

Kusintha kwa matumba a mapepala ndi mabokosi kunali nkhani yaikulu pa zokambirana. Pomwe malonda a e-commerce akupitilira kuyenda bwino, pakufunika kufunikira kokhazikika komanso kokongola komwe kumatha kupirira kutumiza ndi kunyamula. Opanga akuyankha popanga zikwama zamapepala zolimba ndi mabokosi opangidwa kuti aziteteza zinthu pomwe amagwiranso ntchito ngati chida chotsatsa. Mapangidwe ndi zomaliza zomwe mungasinthire, monga zokutira zonyezimira kapena zonyezimira, zikuchulukirachulukira, kulola ma brand kupanga chosaiwalika cha unboxing kwa makasitomala.

Kuphatikiza apo, njira yopita ku minimalism pamapangidwe amapaketi idawonekera pachiwonetsero chonsecho. Mitundu yambiri ikusankha zojambula zosavuta, zoyera zomwe zimapereka uthenga wawo bwino popanda kuchulutsa ogula. Njirayi sikuti imangokopa chidwi cha ogula amakono kuti ikhale yosavuta komanso imachepetsa kagwiritsidwe ntchito ka zinthu, zomwe zimathandizira kuti zisathe.

Pomaliza, Canton Fair ya chaka chino idawonetsa makina osindikizira ndi kuyika omwe akusintha, omwe amayang'ana kwambiri kukhazikika, ukadaulo wa digito, komanso kukhudzidwa kwa ogula. Tsogolo la matumba a mapepala ndi mabokosi limawoneka lowala, motsogozedwa ndi kupita patsogolo komwe kumayika patsogolo magwiridwe antchito komanso kukopa kokongola. Pamene makampaniwa akupitirizabe kusintha zomwe ogula amakonda komanso zovuta za chilengedwe, machitidwewa mosakayikira adzakhala ndi gawo lofunika kwambiri pakupanga mapangidwe kwa zaka zikubwerazi.